Screenshots show the Serbian version of the app.
Which problem should the app solve?
List three to five common member tasks and how they currently complete them. If the app only repeats website content, members have little reason to open it regularly.
The greatest value usually comes from linking member identity with membership status, QR entry, useful notifications and information otherwise requested from reception.
- personal QR code
- membership status and expiry date
- occupancy estimate
- notifications and offers with consent
- contact and support
Building the business case
Record a baseline before introduction: how many members ask about membership status, typical check-in duration, how often staff send manual messages and how many members use digital entry.
| Goal | Metric | Comparison |
|---|---|---|
| Easier entry | share of entries through the app | before and after introduction |
| Fewer reception questions | number of repeated enquiries | same period and member count |
| Better communication | opens and useful actions | by message type |
| Adoption | active users among members | 30, 60 and 90 days |
Cost and measurement
Besides development or the plan price, account for brand preparation, app store content, testing, new releases, support and the process when a member changes phone or loses access.
Firebase documentation shows how events, audiences and conversions can connect feature use with a goal. Collect a minimal set of events and do not send personal or sensitive data to analytics.
- installation and first sign-in
- active user within 30 days
- QR code usage
- membership status views
- action after a notification
When an app is not yet the priority
If member records are unreliable, entry is not connected to memberships or your team has no support process, fix those foundations first. A branded app cannot hide poor data.
A reasonable first step is a demo using your own scenarios and a 30-, 60- and 90-day rollout plan with clear adoption criteria.